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When we decided list whey protein powders in our store, we obviously wanted to find not only the best in Australia, but also those that had independent and quality reviews by both users and experts. While Uprotein 100% whey hydro with enzymes is no doubt extremely popular, there was one other that stood above the rest.
With all the research and trawling through forums and threads, there was no question that one brand just kept popping up again and again, not only in Australia but around the entire world.
If you search and head to the Optimum Nutrition website, you’ll notice they proudly tell you that their why protein is the best selling whey product in world. You can’t make claims like that lightly, and certainly you will want evidence to back up your claim.
With production facilities in Aurora, Illinois; Walterboro, South Carolina and Sunrise, Florida, ON, they are now a leading supplment business in the USA. What is astounding is though they are in around 10,000 retail stores and over 70 countries world wide.
A bit of deeper research and the organic search traffic to their website is around 200,000 visitors per month. This seems small on a global scale, but this doesn’t take into account their online paid advertising and wholesale business.
According to their website, they started business in 1986. They are now owned by Glanbia, a large global nutrition conglomerate that does over 2 billion euros in revenue yearly.
Supplement Product Categories
Optimum Nutrition now produces products in the majority of nutrition categories, including:
- Protein: why, casein, vegan protein, egg and blended;
- Strength & Endurance: pre-workout, post workout, amino acids, creatine supplements, weight gainers;
- Health & Wellness: weight management, speciality items, multivitamins;
- Apparel & Accessories: clothing, shakers, sporting gear;
Below are some of their most popular products around the world.
Gold Standard Whey Protein Powder
This is one of their most, if not the most popular products they produce. It has 1000’s of reviews online and sold all over the world. It’s 100% whey, and contains 24 ms of protein per serve.
It comes in a range of different sizes and around 2 dozen different flavours including double rich chocolate, ginger bread, vanilla, cake donut, cake batter, blueberry, banana and a heap of others. Here is the description on their site:
“Whey Protein Isolates (WPI) are the purest form of whey protein that currently exists. WPIs are costly to use, but rate among the best proteins that money can buy. That’s why they’re the first ingredient you read on the Gold Standard 100% Whey™ label.
By using WPI as the primary ingredient along with premium ultra-filtered whey protein concentrate (WPC), we’re able to pack 24 grams of protein into every serving to support your muscle building needs after training. ON’s attention to detail also extends to mixability. This superior quality powder has been instantized to mix easily using a shaker cup or just a glass and spoon. There’s no doubt that this is the standard by which all other whey proteins are measured.”
Gold Standard 100% Plant
This is their most popular plant protein, and contains 24 grams of organic plant protein per serve, and 4 gms BCCA. It’s also certified USDA Organic.
Here is how they explain the product on their site:
Gold Standard 100% Plant protein was made for active adults who care about where their nutrients come from and how good their protein tastes. By combining organic pea, brown rice and sacha inchi proteins, there’s a complete profile of essential amino acids to support muscle recovery.
Each serving also serves as an excellent source of vitamin B12 and includes a gluten-free complex of ancient grains and pomegranate powder. Help keep your goals and your diet on track with this USDA Certified Organic, non-GMO formula that’s free of artificial colors, flavors and sweeteners.